We Are What We Eat: How To Break Our Bovine Habits?

When travelling it’s good to pay attention to local lifestyles, because what people eat and buy reflect a very intimate aspect of our societies. More and more, however, I’ve seen the same chicken soup, the same toothpaste, and the same soda in (more or less) the same plastic packaging in supermarkets wherever I go, be it Albania, Dubai or Ethiopia. Meanwhile I’ve seen kids scoffing the same Big Macs as far afield as Russia and Turkey.

What's Russian for Big Mac?

It’s no secret that a dozen corporations have managed to become worldwide consumer ‘standards’, so that millions of people now eat pretty much the same ‘thing’ in any big city. On the one hand we’re locked into synthetic seeds from Monsanto, and on the other the ‘always low prices’ from Wal-Mart.

Continue reading